Magnetic Productions Wins Daytime Emmy
This post was written by Rebecca Collins, Monday, July 12th, 2010
On June 25, Magnetic Productions took home a national Daytime Emmy for The Relic Hunter With Ian Grant. The show, featuring Minneapolis-based adventurer and importer Ian Grant, was originally produced for the Travel Channel by Edelman Productions. In October of 2009, Executive Producer John Kitchener took over the Minneapolis office of Edelman Productions and launched his own business, Magnetic Productions. His goal is to continue to produce quality programming for national cable networks. MN Dialog recently talked to John about his Emmy win and what’s happened for Magnetic during their first year of business.
MN Dialog: How did you find out about your Emmy nomination?
John Kitchener: I was on vacation on Cape Cod when I got an email from Steve Edelman. He was at a movie theater in San Francisco when he received a text message from our Travel Channel programming executive who was at the Award ceremony in LA. The Travel person is the one who went up to accept.
MN Dialog: Did you attend the awards ceremony? What was it like?
J.K.: One of our top editors, Janine Kaufman, received an Emmy nomination for Single Camera Editing for her work on the Relic Hunter series and she decided to go. So she represented. She said there were a lot of soap stars there, so it’s too bad we didn’t go.
MN Dialog: What is the current status of The Relic Hunter with Ian Grant? Where can people watch it?
J.K.: That’s a sore subject. Travel decided not to renew after the initial order, which of course was a huge disappointment because we thought we had created a good show and Ian Grant was just getting warmed up. I know Ian has some clips up on his website: www.bjorlinggrant.com. People can draw their own conclusions about the show, but for us, the Emmy was a vindication.
MN Dialog: Do you have a favorite production moment or season highlight?
J. K.: I was lucky enough to go on some of the trips–and we went to some really wild places–Togo for a story on Voodoo, Nepal for Himalayan shamans, the Peruvian Amazon. My favorite place though was Suriname, a small country on the north coast of South America. No one goes there–I think they get 60,000 tourists a year. And it’s a shame because the place is fantastic. We ended up deep in the jungle hanging out with the Maroons, descendants of slaves who had escaped the Dutch sugar plantations–and they still live in these extremely remote villages. Ian got his groove on dancing with the eligible single women of the village. It was pretty entertaining.
MN Dialog: Why did you decide to acquire Edelman Productions?
J.K.: I had worked for Steve Edelman for seven years, running the Minneapolis office, and while I enjoyed working with him immensely, I was ready to strike out on my own. It just so happened that around that same time–last fall–Steve made his own decision to cut back on his workload and enjoy life a bit more. You have to realize that he had four offices going with over 150 people on staff, so he was going full tilt for years. Steve had a certain affection for the Minneapolis operation since that’s where he started, so it worked out well for both of us. I was able to take over a successful production office with a very talented staff already in place, with series producers like Mary Kay Reistad, Kira Pertzborn, and Kara Wayne, along with top notch editors and support staff. So Steve could walk away knowing we were going to give it our best shot. He sold his San Francisco office to a producer out there, but he’s still doing one popular HGTV series in DC called Real Estate Intervention.
MN Dialog: In October, Magnetic Productions will have completed its first year of business. Give us a recap of your successes and where you see the business growing in the next year.
J.K.: When I took over we knew for sure that we had one order for 13 episodes of Bathtastic! from the DIY Network. Patrick Beedle, who was instrumental in the startup, is our Director of Production & Business Affairs. He and I calculated how long we could keep the doors open with just 13 episodes. Then, we got lucky (or we’re just that good): DIY renewed a series with Amy Mathews called Sweat Equity, and we landed a new series with James Young called I Hate My Kitchen, so we were off to a good start. DIY has been a great client for us, obviously, and they are a great network to work with.
MN Dialog: What’s next for Magnetic Productions? Can you tell us about any upcoming series?
J.K.: We recently launched a new series for DIY that is just getting up and running. It’s a true reality series featuring a woman named Nicole Curtis who restores old houses in the inner city. It’s the first dramatic reality series to be shot in Minneapolis. We’ve brought in reality producers from LA and New York to work on it, but it will give our Minneapolis producers a chance to learn a new style of production that we haven’t done before. We also have a number of shows in development. We did a big search for new Food Network talent, so we’ll see how that goes.
MN Dialog: Magnetic receives Snowbate funds for some of your series. How has this affected your business?
J.K.: The Film board Snowbate program has been a tremendous help for us. The funds we receive have given us the confidence to add staff, replace outdated gear, and has really given our development effort a shot in the arm. I think when Magnetic launched in October of last year, we had ten people on staff. Now we’re pushing 30, almost all of whom are from this market. If you look at how vigorous television production has become in the Twin Cities over the last few years, I don’t think you can question whether the Snowbate is working. I can tell you it is.









