If you haven’t already heard, two bearded gents from Minneapolis have helmed a local Doritos spot that is creating a whole lotta national buzz.  “Snack Attack Samurai” – Cole Koehler and Ben Krueger’s entry in Doritos’ annual Crash The Super Bowl competition – has been culled from over 4,000 submissions to remain as one of 6 finalists with a shot at a million bucks and airtime at the Super Bowl.  (The fact that they have facial hair is really neither here nor there, I just dig their style.)

They need YOUR help to get there though; go to www.crashthesuperbowl.com to cast one vote a day until January 31st, at which point the top 3 vote-grabbing commercials will be aired as Doritos® brand commercials during Super Bowl XLIV! Not that I needed to mention it, but every vote you cast will be a chance for YOU to win Super Bowl tix as well.  And that’s not all. If any of the top 3 commercials is selected as the best by USA Today Ad Meter, Doritos® will award the makers of that commercial $1,000,000! With enough hometown support, we can make these talented fellows #1… plus, just think of all the beers they’ll owe us!

What’s just as impressive as the genuinely hilarious and well-done spot, is the giant friggin’ promotional onslaught these guys have waged.  Social networking sites have played a major part in their groundswell of support:

• Become a fan on Facebook here

• Follow them on Twitter here

…as well as a very slick website made especially for the spot:

• Peep the official “Snack Attack Samurai” website here

…even some great coverage in the local press:

• City Pages, Metromix, KARE 11 and WCCO have covered Cole & Ben

… not to mention the tight-knit, rockstar film production community that has spread the “Snack Attack” word far and wide.  Congrats to everyone involved thus far; may we be toasting even better news come February 7th!  Now get out there and vote!!!

www.crashthesuperbowl.com

Tags: Ben Krueger, Cole Koehler, competition, Crash The Super Bowl, Doritos, payback beers, Snack Attack Samurai, Super Bowl

This post was written by Paul Clark, Friday, January 15th, 2010 at 11:28 am and is filed under Directing, Diversionary Tactics, Headlines, Links, Made In Minnesota, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.